Pepsi Blue is one of the most intriguing beverages ever to make it in the Philippine market for the simple reason that it looks so darned unusual.
Its first incarnation was as part of the limited edition Pepsi Fire and Ice set offered during the Christmas Season about a decade ago. The Fire variant was a scarlet-tinged, cinnamon-flavored cola; the Ice was a vivid blue soda whose appearance was somewhat at odds with its flavors of cola and peppermint. Still, Pepsi Ice proved to be more popular than its warmer-colored counterpart – and it was almost always sold out wherever I went to look for it.
Over the years, Pepsi Ice and its non-peppermint successor Pepsi Blue have made periodic appearances on supermarket and convenience store shelves. Its most recent incarnation is currently available exclusively at local 7-11 stores in time for Independence Day on June 12th – this time as Pepsi Pinas.
The drink gets its name from the Filipino translation of the country’s name: Pilipinas. In keeping with the nationalistic theme, the label sports several Philippine icons: the monkey-eating eagle, a jeepney, a map of the Philippines, the three stars and the eight-rayed sun of the flag, and even a sorbetes cart (the ornately decorated vendor’s carts for hand-made ice creams).
Taste-wise, it’s nothing to write about; I mean, it is cola-flavored, after all. But, for a patriotic novelty, it actually works.