J. Co Donuts, an Indonesian doughnut franchise, is currently all the rage here in Manila. For the past few months, whether I’m in Makati or closer to home in Alabang, there always seem to be people shlepping these yellow-orange boxes in carry-all bundles of two or three. Some even ferry around double bundles, hauling boxes in batches of six, even eight.
And the lines at the stores! You can tell where J. Co outlets are at the Alabang Town Center, Makati’s Greenbelt, and the SM Megamall in Ortigas: just look for the long lines snaking out into the public walkways. I was never one to spend hours waiting in line for newfangled treats (save for the time when Bizu was introducing a new line of macarons – because they’re macarons, damn it!), so I thought I’d wait till the furor died down before I sought these sinkers for myself. Apparently, I didn’t have to. When I got home last night, my mom told me she took advantage of a lull in a branch’s trade and managed to shlep home a couple of boxes of J. Co’s J. Pops baby donuts.
Baby donuts are miniature versions of J. Co’s more popular flavors and they give you a chance to taste them all in a few bites. Like their bigger versions, these doughnuts are light, tender to the bite, fluffy even when cold, and are just sweet enough. This minimal sweetness is a good thing; most upmarket doughnuts here in the Philippines (Yes, KK, I’m glaring at you!) are too gosh-darned sweet to be edible.
Big favorites on the J. Co menu are:
- The best-selling Alcapone which features almond slices and white chocolate;
- Green Tease which has matcha-infused white chocolate;
- Blueberry More – a personal favorite – which is a doughnut version of blueberry cheesecake; and
- The highly unusual Avocado DiCaprio which features avocado creme patisserie with dark chocolate.
A box of two dozen J.Pops will set you back P 250.00. Believe me when I say they’re worth it; they’re such a treat. 🙂