Posted in Sweets for the Sweet, The Flavors of Asia, The Joy of Snacks

In Which There is a Fascinating Array of Wee Doughnuts…

Hello, box!  What have you got for me today?
Hello, box! What have you got for me today?

J. Co Donuts, an Indonesian doughnut franchise, is currently all the rage here in Manila.  For the past few months, whether I’m in Makati or closer to home in Alabang, there always seem to be people shlepping these yellow-orange boxes in carry-all bundles of two or three.  Some even ferry around double bundles, hauling boxes in batches of six, even eight.

And the lines at the stores!  You can tell where J. Co outlets are at the Alabang Town Center, Makati’s Greenbelt, and the SM Megamall in Ortigas: just look for the long lines snaking out into the public walkways.  I was never one to spend hours waiting in line for newfangled treats (save for the time when Bizu was introducing a new line of macarons – because they’re macarons, damn it!), so I thought I’d wait till the furor died down before I sought these sinkers for myself. Apparently, I didn’t have to.  When I got home last night, my mom told me she took advantage of a lull in a branch’s trade and managed to shlep home a couple of boxes of J. Co’s J. Pops baby donuts.

Come to momma, babies...!
Come to momma, babies…!

Baby donuts are miniature versions of J. Co’s more popular flavors and they give you a chance to taste them all in a few bites.  Like their bigger versions, these doughnuts are light, tender to the bite, fluffy even when cold, and are just sweet enough.  This minimal sweetness is a good thing; most upmarket doughnuts here in the Philippines (Yes, KK, I’m glaring at you!) are too gosh-darned sweet to be edible.

Big favorites on the J. Co menu are:

  • The best-selling Alcapone which features almond slices and white chocolate;
  • Green Tease which has matcha-infused white chocolate;
  • Blueberry More – a personal favorite – which is a doughnut version of blueberry cheesecake; and
  • The highly unusual Avocado DiCaprio which features avocado creme patisserie with dark chocolate.

A box of two dozen J.Pops will set you back P 250.00.  Believe me when I say they’re worth it; they’re such a treat.  🙂



Midge started her career in PR writing at seventeen when she began drafting documentaries for a government-run television station in the Philippines. Since then, she made a career in advertising and public relations which ended in June 2016 These days, she works full time at Philippine Tatler as a features writer under the nom de guerre Marga Manlapig. Aside from what she does for a living and her poetry, she has turned her home kitchen into a personal culinary lab and is currently working on another novel. Follow her on Instagram at @midgekmanlapig.

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